- Reasons: growth (value, volume, market coverage); diversification; emerging markets; economies of scale; cost reduction; taxation regime; legal and regulatory regime.
- Marketing: identifying markets; data analysis; marketing information systems; promotion; advertising; adaptation/standardisation of product and promotion, licensing, co-production, joint ventures.
- Production and distribution: standardisation of products; product differentiation; product pricing; distribution channels; transportation; supply chain; logistics.
- Human resources management: staff; foreign personnel; expatriate personnel; labour expertise; labour mobility; recruitment; induction and training; cross-cultural training.
- Technology: internet; industrial development; transfer of technology; adapting technology to conditions.
Assignment 4 - due 30th May 2015
Task 4.1: P.5: Identify why businesses operate internationally
In particular, the learner is required to
Design a poster with a minimum of THREE
reasons a business should enter international markets. You should add examples
of where businesses have been successful entering new markets.
Hints
from the syllabus:
Reasons:
growth (value, volume, market coverage); diversification; emerging markets;
economies of scale; cost reduction; taxation regime; legal and regulatory
regime
Task 4.2: P.6: Identify why businesses operate internationally
In particular, the learner has been asked
to design a leaflet on 2 strategies that might be used by Juntao when operating
internationally.
Production
and distribution
- Introduce the concept of distribution
- Explain each of the methods of international distribution; long, short and direct
- Discuss the factors that influence which method inspector gadget can use
- Recommend which approach Juntao should use
Marketing
- Introduce the four principles of marketing
- Provide examples of how the marketing mix has been adapted by other companies
- Explain each of the approaches to international marketing: ethnocentrism, geo-centrism and polycentrism
- Recommend which approach Juntao should use
This task is to be submitted by 30th May
2015
This
task provides evidence for P5 and P6
